Attorney Marketing and Attorney Advertising Guides
That Will Turn Your Practice Into Your Own Personal ATM

Performance Driven Attorney Marketing
If I Don't Deliver - You Owe Nothing.



To Attorneys & Law Firms
That Want To Get More Clients
And Increase Revenue
Free Tips and Strategies
To Bump-Up Your Bottom Line
(See My Attorney Marketing Blog For Even More Tips and Strategies)



Make more money....isn't that the dream of every business person?  Yes....we all hope that we enjoy what we do for a living....but the bottom-line is money.

And if you own and manage a law firm, to make more money, you need more clients.

My name is Tom O'Leary....and I'd like to show you how.

Download a FREE Copy of "Does Your Website Make These Mistakes"


Do you want more Clients?

Then Get This E-Book

An easy to understand e-book that's been touted on leading legal marketing websites such as LegalMarketing.com, MyShingle.com, Lawbiz.com and others as a way for any size law firm to take advantage of the Internet.

So go ahead - take a look now....compliments of a Law Firm Internet Marketing Professional.

Click here to request your FREE copy.


For the last 12 years, I have been a Business Development Advisor to small and medium sized firms in the Trades, Automotive, Professional Services and Legal Industries.  These businesses specifically wanted to grow their businesses by utilizing smart marketing and advertising strategies.

And during that time, I have helped these firms generate more than $107 million in new revenue and thousands of new clients.  How was that done?

It's really very simple - they succeeded because they believed in my four "ground rules" for a successful business.



Here's One Attorneys Opinion Of What I Meant To His Practice

For full-size video, click here.

The First Ground Rule:  When you see a marketing idea or strategy that's phenomenally successful in a different industry than yours, open your eyes and ears. The ones that can really pump-up your bottom-line always come from elsewhere.

The Second Ground Rule:  There is only one justification for spending your cash on marketing and advertising - Revenue! Revenue! Revenue!

The Third Ground Rule:  Expect immediate and positive results from your marketing and advertising - if not, cancel it.

The Fourth Ground Rule:  Look at what your competitors are doing with their marketing and advertising....and do the opposite.


Why Am I Helping Attorneys Now?


It's an interesting story, but since I know you're busy, here is the "why and how" - you can look at it later if you care to.

How Can I Help You?


Attorney Search Engine Internet Marketing       Attorney Web Site Hosting Services
Attorney Yellow Pages Advertising Services       Attorney Referral System Services

The real story is this - The first Attorney that put my systems to work is now getting an additional 12 new clients a month - 9 of those from his redesigned websites that dominate his practice areas.  And the best part of these systems...they build upon each other.  The longer they are in use - the more new clients you get...year-after-year-after year.  (eds. note - he's had to bring on another attorney to handle the workload.)

This attorney listened.  He learned.  And he believed.  I promise that when you heed my advice and take advantage of my experience, you won't be the next victim of a smooth-talking sales rep, or regret that you could have avoided the costly traps they never tell you about.

I bet I'm a lot like you.  My business is a serious subject.  Each and every dime I invest in my marketing and advertising is my future and I don't take it lightly.  I, like you, have worked hard to get where I am.

Just the thought of getting sold an "empty promise" that has a zero-chance of working gets my blood boiling.  I don't have the time for it...and I don't need it messing with my bottom line.  And I'm sure you feel the same.

You've achieved your dream of a solo practice or working for an established firm.  Yet like many other service professionals, clients aren't knocking your door down, burning up your phone lines or draining your bandwidth with hundreds of e-mail contacts.

Yes, occasionally the phone rings and it's a client.  But, more often that not, when your phone rings it's a:

  • Sales rep from the yellow pages or yellow book;
  • Sales rep from a radio station;
  • Sales rep from the local cable service or TV station;
  • Sales rep from a small, start-up Internet Company or a rep from one the legal related Internet Giants.

And you hear the same pitch from each one....their service or product has a phenomenal return on investment and it's going to help increase your revenue.

The problem is - very few do...most do not.  And to top it all off, the services they offer are certainly not cheap.

Heck, you've gotten so many of these calls over the years, you now tune them out or don't believe a word they say.

For the modern attorney, there are only five "mainstream" marketing methods that will help grow your practice.   In order of importance and return on investment, they are:

  • Referral Methods and Strategies: Applies to every Attorney and every practice;
  • Internet Strategies: Applies to a majority of practices;
  • Yellow Pages Advertising: Yep, still works well for specific practice areas;
  • Television Ads: Applies to very specific practice areas only;
  • Radio Ads: Applies to very specific practice areas and geographical locations only.

Yet each time you invest in one of these methods, this is what happens.

Someone in the vendors "Creative Groups", who has a total of two days of training, will do this:

  • Look at the ads or websites their other attorney clients (your competition) are running;
  • And Copy It.

And what do you get for that?  You advertise where your competitors do with the exact same ads they run.  Or, your website looks and says the same things. Congratulations, you've just joined the other 98% of attorneys whose marketing and advertising dollars get flushed down the toilet every year.

Folks, the methods I mentioned above do work...it's how they are being implemented that is causing your anger and frustration.

So here's what I'm going to do for you.....I'm going to change all that.  I'm going to show you how to make your firm or practice dramatically different, and more successful, than any and every competitor in your marketplace.

Just below (and to the left as well) you'll see numerous topics regarding Lawyer Marketing and Attorney Advertising....and each topic is available, FREE of charge, for you to use.  Review them - and see which topics apply to your practice...and discover just how quickly you can start growing your business with very little effort, or cost, on your part.

I've been asked why give this information away.  It's simple - because I've mastered certain skills that make my clients a fortune....and by giving away much of it, I'm hoping that at some time in the future, you invest further in your growth by retaining my firm for more technical, but necessary, strategies.

And always remember, that if you need help growing your business, just click here to arrange your free 15 minute consultation - I'm not going to bite and I'm not going to engage in any sales B.S.  Let's find out where you are now, and where you want to go. And if we work together, so be it.


Strategies and Ideas To Grow Your Practice




Don't know how, or have time to to make your marketing and advertising fuel the growth of your law firm?

Then click here, call me at 859 816 3344, or e-mail me at tom (at) the-attorneys-atm.com, to arrange your Free phone consultation to see if I can help.

My Guarantee:

First Page Rankings On Google....Or It's Free....

- And -

Make You 10x More Money Than You Ever Invest In My Website Services

    Learn More Here



Attorney Marketing and Advertising
News That You Can Use


Effective, Ethical Marketing For Attorneys

Proposed Changes to Lawyer Advertising & Solicitation in Virginia

View Original Article Thu, 11 Mar 2010 13:08:15 +0000

Sweeping changes have been proposed in Virginia regarding lawyer advertising and solicitation. These revisions have been presented by the Virginia State Bar's Standing Committee on Legal Ethics, which is seeking comments from the public.

The amendments will be made to Rules 7.1 to 7.5 of the Rules of Professional Conduct. The Committee's proposed changes will make them more general in their application, as they will be taking away specific examples of lawyer advertising from the body of the rule. The requirements will instead be put in the comments with examples of their applications drawn from the Virginia State Bar's Standing Committee on Legal Ethics' opinions on lawyer advertising.

Accomplishing Your Goals Begins With a Sheet of Paper

View Original Article Wed, 10 Mar 2010 21:45:01 +0000

Most of us have goals for our business and personal lives, but we often procrastinate and don't get to all the things we wanted to. Think about your goals. Chances are you probably have to contemplate them for a while and may even have conflicting thoughts going through your mind. That is why you need to put your goals in writing.

According to statistics, goals are 85 percent more likely to be achieved if they are written down. This statistic may be surprising until you really consider the reason behind this phenomenon. When you set aside time to focus on your goals and write each one down on paper, you no longer have to put the mental energy into thinking of goals on the fly. Instead, you can see your goals on paper and take the necessary steps towards accomplishing them. As you write your goals in ink, consider it a contract with yourself.

The Sole Purpose of Your Lawyer Ad Should Be...

View Original Article Mon, 08 Mar 2010 18:44:28 +0000

The sole purpose of your initial lawyer advertisement should not be to get someone to hire you then and there. Instead, it should be to build your "herd."

Your herd is your list of people with whom you have come in contact with - your past clients, current clients, friends, relatives, leads and acquaintances. These are people who know you have something interesting and valuable to give them. Your herd will eventually become immune to other attorneys' advertising and will think of you first when in need of legal services.

Is this any way to run a business?

View Original Article Wed, 03 Mar 2010 20:18:11 +0000

You have probably followed our angst with Dell. Thought I'd stimulate the economy and buy two computers from them since we needed two new workstations. I even paid for their super primo "we'll come to you and fix it real fast" if it breaks service coverage.

One of the two works great...One was dead on arrival and for a week and half Dell has mystifyingly been unable to tell us how they were going to get it operational or replace it.

So we told them to take it back... here's the exact email I just got from my tech guy on our request to Dell to take back the computer that was dead on arrival.

Here is the updated information as of now. I just got off the phone with a Dell supervisor, they cannot refund one of the computers without both being returned. I have initiated them to refund your money in full. They tried saying that since it has been over 21 days they cannot give a full refund. I then asked to speak with their supervisor and explained the broken computer upon arrival and Dell is the reason we went beyond 21 days not my client.

So we need to format and re-set Terry's workstation to Dell factory and box them both up. Dell will be sending me information on the return pre-paid sticker to place on the boxes. So we will need to then reconnect Terry's old computer until new one arrive.

And they will continue to blame the recession as sales go down.

Update: Dell must read my blog.. they called back and said, yes indeed, they would be happy to take back only one of their computers...

They said, "if you want a replacement that will take 3-4 weeks." We said, you are morons...if we just order on the Internet it will take less time than that...but who in the world would ever order from Dell again?

Hey Dell Computers....How to Make a Long Time Customer...

View Original Article Tue, 02 Mar 2010 17:41:32 +0000

decide to never buy from you again and tell all his friends.

Here's the deal.... we ordered two mid level desktops from Dell...we even paid for one of their super duper primo "we come to you" service plans.. where if something goes wrong during the warranty they rush someone out to fix things.

After all...they are selling to businesses and they know that this is mission cirtical.

So they two computers were delivered and we get our tech team over here to set em up. Problem is one was dead on arrival.

Its been over a week and not only haven't they sent someone over here as promised but they can't even tell us WHEN they'll send someone over here.

Bad stuff....my friends are all telling me to buy a Mac and I've never listened before...but now I'm listening.

Hey Dell...do you have anyone who can pick up the phone and get this done?

Hey every one else: Do you have policies in place or people who work for you that take all of your marketing dollars and throw them down the drain by their inability to deliver what the marketing people promised? Don't blame the recession when you biz goes down the tubes if what's really going on is really, really bad customer service.

Law Firm Marketing BLOG - Attorneys Online, Inc.

Personalized Fine Art Cartoons for Fathers Day Gifts for Lawyers

View Original Article Tue, 26 May 2009 14:57:31 +0000
Artist Richard Stergulz creates personalized cartoons for lawyers/law firms and other professionals. You choose the person?s name (or law firm name) to be inserted into the cartoon caption. The website is www.yournameherecartoons.com and the prices start at $75.00. Each cartoon is signed by the artist.

Valuable eNewsletters Provide Credibility and Marketing

View Original Article Thu, 07 May 2009 12:12:52 +0000
Attorney marketing eNewsletters through Attorneys Online, Inc., establish a law firm as an expert in a given practice area, show that you’re dedicated to providing valuable information to the public on your website and draw more eyes to your website. When we establish a lawyer marketing eNewsletter feed on your law firm website, you provide information [...]

AOI Visits Baltimore for ABA Family

View Original Article Fri, 24 Apr 2009 19:43:03 +0000
We are in Baltimore right now for the American Bar Association Family Law Section conference.  One of our clients, Theresa Erickson, a California surrogacy lawyer will be speaking at the event this afternoon.  Theresa is a great example of a client that knows a lot about marketing: she uses Twitter and Facebook, as well as [...]

Attorney Website Design: Information at a Glance

View Original Article Fri, 24 Apr 2009 00:36:18 +0000
As new technology continues to influence our lives, attention spans continue to decrease. For your law firm marketing website to be effective, viewers should be able to find the information that they need quickly. Many individuals use the Internet for instant information. To hold their interest and entice them to drill down into the site, [...]

Law Firm Marketing Through Blogs

View Original Article Wed, 15 Apr 2009 16:18:12 +0000
Blogging for law firms is important for many reasons.  First, it helps you start to establish your personal brand in the online world.  It puts your name out there associated with whatever legal topic you start to blog about.  Second, tying your law firm’s blog to your firm’s website helps your search engine optimization. In [...]