"You know what marketing, particularly Internet marketing is like? It’s like teenage sex. Everyone says they’re doing it. Not many are. And most that do, do it very badly” – Drayton Bird



The quote above is from a friend and mentor - and a person you’ve likely never heard of. He’s one of the most successful marketers of our time and has helped his clients make billions over the last five decades.

And his quote is the absolute truth. The marketing industry in this country is a joke. In fact, 9 out of 10 conversations I have with law firms looking for help are the direct result of prior engagements they had with “make-believe-marketing-companies”, consultants and "gurus" that talk a good game, promise the world, but deliver nothing.

If you are a solo, or a partner in a firm, you’ve likely had this experience before – perhaps numerous times. Or, you are pestered constantly by sales people.

Let’s face it, you’re an attorney and marketers think you have an unlimited checkbook. You have a bulls-eye on your back and every Tom, Dick and Harry is calling or e-mailing you in an effort to convince you into dropping a month’s worth of revenue, or more, on their marketing or advertising services.




How To Stop This Nonsense



It’s really very simple. When these companies call or e-mail you, ask them to put their money-where their-mouth is. Ask them if there product or service will do these two things:

 
  1. Will their product, service or business advice put you on pace to double your yearly revenue in less than 16 months; and,


  2. Will they back it with a 100% money back guarantee - with a minimum return of 10x on investment.


Just ask those two questions.....and they will not bother you again.




Why We Are Different



  1. If we work for you, you will double your revenue....and we guarantee it


  2. We offer a full 100% guarantee with a 10x minimum Return On Investment.


And we also do this for our clients....

We will never again allow you to make a mistake in your marketing efforts - or in managing your business - where you waste large chunks of revenue on useless products or services.




What Can We Do For You?



In plain, simple language....we make your dreams come true - just like this:

 
  • A young attorney, just out of law school, soars to over six-figures in revenue in less than 12 months.


  • A three-person law firm with one office goes from $274k a year to 7 seven figures in 14 months - and opens 3 new offices in the same time period with 3 three more planned.


  • A successful law firm that’s been in business for five decades, increases its revenue by 31% and opens two new offices….in a area of the county that has suffered more than most in this down economy.


  • A law firm that now dominates an entire state, moved into two other large cities in other states, and derives 70% of its revenue from the Internet.


  • A NYC firm cut their marketing expenses in half, dominates the Internet for their practice area, and increased yearly revenue by almost $500,000.


If you’d like to do exactly the same, call us at 859 816 3344.

There will not be any sales B.S. or games on this call. We’ll talk about your practice, your goals, what your competitors are doing....and of course answer your questions.

It’s completely up to you. If you want to significantly increase your revenue then call us at 859 816 3344 - or e-mail us at tom (at) the-attorneys-atm.com.

If you do nothing, we promise you this - you'll continue to waste money on ineffective marketing and advertising....or just as worse, get yourself locked into an expensive, long-term partnership that delivers nothing.

 

More Help

 

Discover How To Run A Successful Law Practice here

More tips and strategies - look to the right under "Categories"

 



A Very Expensive Lesson

by admin on January 26, 2012

I know….it’s been a long time since I posted. Twelve to 14 hour days and weekends too don’t leave me a lot of time.

Over the last 5 weeks, of the many calls I’ve taken from law firms, three stood out. All three had the same story. They were sold a pipe-dream in regards to Internet Marketing services.

All three left the companies they were doing business with. All three were not hitting a home run with their websites, but they were doing okay. They each had received a call from a very talented sales person that talked a good game.

And all three signed up for this company’s “Super Duper Platinum Level Service” to the tune of $20k a year.

All three law firms saw their websites disappear on the search engines….along with a lot of money. Sorry to say, this company (they are in Florida) did some of the poorest work I’ve seen in a decade – and had the stones to charge $20k for it.

Here’s what I’d recommend you do the next time a slick-talking, promise-you-riches, sales person calls…..

Ask them to prove it.

First, ask them what is the expected rate of return? If it’s an attractive number, say 5 times return on investment, do this:

Get the names and numbers of other law firms they have as clients and call them. Ask pointed questions. Ask what the time frame was before they started to see decent returns.

The bottom line is this; save yourself a lot of aggravation and wasted money. If you get a phone call from a pro….make them prove what they say before you invest a dime.

P.S. All three of the law firms have retained us to help right the ship.

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In 2008, a new law school grad by the name of Josh Williams hit the road and accepted a job at one of the largest firms in Minneapolis. Within a year, he knew “Big Law” was not for him and made the decision to go solo.

This decision was extremely risky. He was such a “new” attorney and had a very limited network to leverage. To top it all off, he had just recently been married. It’s likely he spent many sleepless nights wondering how the hell he was going to pull this off.

Prior to opening his doors, he did two incredibly smart things – perhaps even brilliant – and that too few attorneys do when they go solo:

  1. He researched law office technology so he new exactly what to put to use that would allow him to practice law and not be bogged down by the mundane tasks associated with running a law firm.
  2. Since he had no network to leverage (yet), he had to find clients. It’s basic Business 101 that no clients equal no revenue. So he researched the the most cost effective marketing in existence – online marketing.

The result of his research, and then implementing the most effective small firm technology and marketing strategies, allowed him to net $100,000…..in his first year as a solo. I know this because he took the time to call and thank me for my help.

As time passes by, and Josh continues to utilize the technology in place, expand his online marketing and leverages his growing network, he’ll be on pace to double his revenue yearly over the next couple of years. And he’ll soon be at a point where if he wishes, he’ll have to hire other attorneys, which at the end of the day will increase his revenue even more.

Josh now wants to share how he did it – how a new attorney venturing out on their own, and even veteran attorneys, can work less while increasing revenue. And that should appeal to all.

He’s put all of his thoughts down on paper and is making it available three ways.

  1. Approximately half of the material is available online for free at www.lawyer2point0.com
  2. The complete volume is available for purchase in PDF format here for $20.
  3. In paperback, it’s available here

If it was me, I’d pick up the PDF because you can click on the links to the resources he uses – makes it heck of a lot easier to use the info he provides.

And it might be the best $20 you’ve spent in a long time…even if you only use one of his ideas and it saves you 25 hours a year, you’re way ahead of the game.

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Google Boost & Tags For Law Firms

March 29, 2011

For years, I’ve asked my clients to invest in Google Adwords because it is an effective way to leverage Google’s dominance for local search traffic. In fact, I have several clients that don’t care where their website shows up in natural search results. They’ve relied solely on Google Adwords to generate traffic to their site […]

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A Chance To Win A New Porsche

February 3, 2011

Although this is definitely off-topic, I have a client in Western New York that is heavily involved in the Clarence, NY Rotary and needs some help. So consider this a Public Service Announcement. As part of the Rotory’s mission, they raise funds to benefit those in the area that need healthcare, sponsor you activities, fund […]

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Setting Up A Facebook Fan Page For Your Law Firm

January 17, 2011

A number of my clients have a Facebook Fan Page (Business Page), as do many readers of this blog. But I’ve had a number of other clients and potential clients ask how to set up a Facebook Fan Page. So I thought I’d put together a short video series on how to do it – […]

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An iPhone App For Law Firms? Sure – Why Not

January 4, 2011

I’m not an Apple guy. I don’t own a Mac. I don’t own an iPhone. And I don’t own an iPod Touch or iPad. But a heck of a lot people do – there are currently more than 100 million Apple mobile devices in use today and that number will only increase in the future. […]

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Google VS Facebook – Should Law Firms Care?

December 8, 2010

For many years, I’ve pushed the Internet as a way for a solo or small firm to market their business and secure new clients with a solid web presence. And much of the focus has been on Google. And for good reason – because I’ve had clients zoom from low-six figures to seven figures in […]

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Google Places (Local) Verifying Business Listing Issues with Owners

December 2, 2010

In the past, if Google didn’t like the information they found in your Google Places (Local) account, or it violated their terms of service, they would just ban or suspend your account, and you’d be left trying to figure out what was wrong. But as of 11/30/10, a kinder, gentler Google is e-mailing the owner […]

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ABA Commission on Ethics 20/20 Sticking Their Nose Where It’s Not Needed

November 29, 2010

Tom Kane, Larry Bodine and host of others have recently blogged about the “Issues Paper Concerning Lawyers’ Use of Internet Based Client Development Tools.” Most blog posts have been critical of the ABA for even considering a review and possible new guidelines given that ethics rules are already in place regarding this subject. And professional […]

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From Zero To Six Figures In Twelve Months

November 9, 2010

I received a call the other day. Haven’t had a call like it in years. An attorney was on the other end of the phone. And after he introduced himself and we exchanged pleasantries, he said he wanted to….. Thank me. He had graduated from law school a couple of years ago, married a young […]

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