I’ve talked to hundreds of attorneys over the last several years about how to grow their business.
Many listen – some don’t.
But the other day, I had a prospective client ask me, “How I do make more money with my online presence?”
I’d never been asked that question before. Prospective clients always ask how they can get their website on the first page of Google. Many think that by just having your website reach the first page for lucrative search terms, riches will follow.
And I’m partly to blame for that thought process – I even guarantee it as part of my business model.
Truth be told, it’s a little more involved that that. So, I’m going to answer the question, “How do you make more money with your online presence?”
They’re are four parts to Internet Domination for your law firm. They are:
- Show up in Google Local (or Yahoo and Bing Local) almost every time a prospective client does a search related to your practice area.
- Show up in normal search results (right below Local or map results) every time a prospective client does a search related to your practice area.
- Set up a Pay Per Click campaign so you show up at the top of the search results page (above Google Local) or on the right side of the page, almost every time a prospective client does a search related to your practice area.
- Have great content that builds trust and connects with prospective client when they get to your website or blog – as a result of the effort in part 1, 2 and 3.
When you dominate perhaps the most valuable real estate in existence – AND – build trust with your website visitors….
You cannot NOT make significantly more money.
How much money?
How about tripling your revenue within 12 months. For consumer related practices, I’ve seen it over-and-over again (I’ll be introducing a case study on this shortly).
Add a systematic referral system to your practice, and the numbers get exponentially higher…but that is story for another day.
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