PART II – Preparing To List Your Law Practice on Google Local Business Search.
In order for your Business to do well on Google’s Local Business Listing, you have to do a bit of work up-front.
First, make sure your Business address and phone number is on every single page of the website.
Second, if possible add location meta tags your home page like so:
<meta name=”city” content=”add your city here”>
<meta name=”State” content=”add your State here”>
<meta name=”zipcode” content=”add your zip code here”>
<meta name=”country” content=”United States”>
And third, register your business with the directories shown below. Google Local Business Listings relies on publicly available information to power its listings. So it makes sense to have your business listed in the biggest business listings available on the web. This is important, so don’t skip this step.
(Ed’s Note: To have your info added to these directories, some will require you to register. And I know at least three of them will call you and try to market their services. Also, if you can’t find a way to add your business, use the search function on the website and if no result is found, you should be offered a chance to add it.)
InfoUSA Add Your Business Listing
And lastly, register your firm with any other guide or directory you can find that shows up on searches in your area. Just do a Google Search for your practice area and location and note any guide or directory (non-legal) that shows up on the first 4 -5 pages of Google search results.
And so a search for your location + attorney and your location + lawyer.
Also, do a search for general business directories and listings. Just search for your city + business directory, your city + business listing.
If they allow you to submit your information for free, do so. And if it’s a paid directory, consider investing in it if it’s not too expensive.
When you’ve completed this, it’s on to Part III – setting up your Law Firm on Google Local Business.
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