In 2008, a new law school grad by the name of Josh Williams hit the road and accepted a job at one of the largest firms in Minneapolis. Within a year, he knew “Big Law” was not for him and made the decision to go solo.
This decision was extremely risky. He was such a “new” attorney and had a very limited network to leverage. To top it all off, he had just recently been married. It’s likely he spent many sleepless nights wondering how the hell he was going to pull this off.
Prior to opening his doors, he did two incredibly smart things – perhaps even brilliant – and that too few attorneys do when they go solo:
- He researched law office technology so he new exactly what to put to use that would allow him to practice law and not be bogged down by the mundane tasks associated with running a law firm.
- Since he had no network to leverage (yet), he had to find clients. It’s basic Business 101 that no clients equal no revenue. So he researched the the most cost effective marketing in existence – online marketing.
The result of his research, and then implementing the most effective small firm technology and marketing strategies, allowed him to net $100,000…..in his first year as a solo. I know this because he took the time to call and thank me for my help.
As time passes by, and Josh continues to utilize the technology in place, expand his online marketing and leverages his growing network, he’ll be on pace to double his revenue yearly over the next couple of years. And he’ll soon be at a point where if he wishes, he’ll have to hire other attorneys, which at the end of the day will increase his revenue even more.
Josh now wants to share how he did it – how a new attorney venturing out on their own, and even veteran attorneys, can work less while increasing revenue. And that should appeal to all.
He’s put all of his thoughts down on paper and is making it available three ways.
- Approximately half of the material is available online for free at www.lawyer2point0.com
- The complete volume is available for purchase in PDF format here for $20.
- In paperback, it’s available here
If it was me, I’d pick up the PDF because you can click on the links to the resources he uses – makes it heck of a lot easier to use the info he provides.
And it might be the best $20 you’ve spent in a long time…even if you only use one of his ideas and it saves you 25 hours a year, you’re way ahead of the game.