A Very Expensive Lesson

by admin on January 26, 2012

I know….it’s been a long time since I posted. Twelve to 14 hour days and weekends too don’t leave me a lot of time.

Over the last 5 weeks, of the many calls I’ve taken from law firms, three stood out. All three had the same story. They were sold a pipe-dream in regards to Internet Marketing services.

All three left the companies they were doing business with. All three were not hitting a home run with their websites, but they were doing okay. They each had received a call from a very talented sales person that talked a good game.

And all three signed up for this company’s “Super Duper Platinum Level Service” to the tune of $20k a year.

All three law firms saw their websites disappear on the search engines….along with a lot of money. Sorry to say, this company (they are in Florida) did some of the poorest work I’ve seen in a decade – and had the stones to charge $20k for it.

Here’s what I’d recommend you do the next time a slick-talking, promise-you-riches, sales person calls…..

Ask them to prove it.

First, ask them what is the expected rate of return? If it’s an attractive number, say 5 times return on investment, do this:

Get the names and numbers of other law firms they have as clients and call them. Ask pointed questions. Ask what the time frame was before they started to see decent returns.

The bottom line is this; save yourself a lot of aggravation and wasted money. If you get a phone call from a pro….make them prove what they say before you invest a dime.

P.S. All three of the law firms have retained us to help right the ship.

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