A week or so ago, I received a call from the attorney that is managing the work I’m doing on the Gertler, Gertler, Vincent and Plotkin website ( His name is Josh – great guy).

Besides a couple of content reviews we were working on, the first order of business, at least from his perspective, was to tell me the partners and the office staff were in a panic.

Why?

The phone was ringing.

They weren’t used to that because almost all new clients over the past several years had come from referrals – either from former clients or other law firms.

I laughed myself silly.

I’ll post a video update shortly – the websites progress is amazing.

It’s day 30 of my work on the website of Gertler, Gertler, Vincent and Plotkin. I’m still plugging away and just wanted to show a quick video of how Google Local is proceeding.

I’m a little surprised at the speed of the progress and I would suspect that the remainder of work I have left with their business listings will bring even greater results.

Just 13 days after beginning work on the website of Gertler, Gertler, Vincent and Plotkin, Google has picked up on the minor change I made to the title tags for the home page.

Prior to modifying the title tags, the website could not be found anywhere in the first 15 pages of Google for the primary search terms that relate to their practice.

Take a look at the video to see what happens.

To see a larger video, click here.

Next, I’ll show an update on early results from initial work on the firms Google Local Business Listings.

I thought it would be interesting to conduct a case study on a very competitive practice area in a mid-size market – and post about it regularly so you could follow along if you’d like.

On 2/22/10, I signed an agreement to conduct search engine optimization on the website owned by Gertler, Gertler, Vincent & Plotkin – a Personal Injury firm in New Orleans.

This firm is one of the most successful plaintiffs firms in Louisiana and is recognized as one of the most successful firms in the Southeast, if not the U.S., for mesothelioma cases.

They’ve been successful because of their reputation – but have done little in regards to marketing their law firm – and almost nothing online. They do have a website but it’s an older design and the hosting company they use is poor – the site takes forever to download.

Let’s take a peek at what I have to work with.

For a larger video, click here.

I’ll continue to work on the site and keep you updated on what I’m doing – and what happens as a result.