On 11/10, Matt Cutts indicated on his blog that the Caffeine update was going to roll-out to only one data center till after the holidays.  A great move on Google’s part given that the last time they introduced an algo change (Florida) they did it right before the busiest shopping time of the year for many online retailers.

Anyway, I used the Caffeine Sandbox tool (now closed) to check my clients rankings and didn’t really any differences with how they were treated in the search results.

One did jump out at me though – a Craigslist result that was usually at the bottom of page 1 or top of page 2….was at #1.  I thought it was odd but let it go.

So, today I’m doing a bit of research and type in the exact search phrase I typed in several weeks ago.

And what do I see?  The same results I saw several weeks ago using the Caffeine Tool….with the Craigslist search result at #1.

I’m thinking Google rolled out Caffeine in New York – see the video.

Google has just introduced a new ad program (it’s in Beta) that compliments the Google Adwords program…but is not part of it.

The cost to participate, at present, is ridiculously low – and I really don’t know what the pricing will be.  But if they want the small and medium size business to participate and feed the beast that is Google stock, it had better be priced smartly.

Take a look at the video below to get an idea of what it looks like….and I’ll be sure to let you know when it rolls-out nationwide.