Preparing To List Your Law Firm on Google Local Business Search

March 1, 2010

(See the introduction to Google Local here)
(See Part II here)
In order for your Business to do well on Google’s Local Business Listing, you have to do a bit of work up-front.
For law firms that already have a Google Local Listing, but it’s not showing, review the simple steps shown below and get to work.
For those [...]

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Building Your Law Firms Google Local Business Listing

March 1, 2010

(See The Google Local Introduction here)
(See Part I here)
Part II
To take advantage of Google Local Search, go to Google Local Business Center and login if you already have a Google Account.  If you don’t have an account with Google, go ahead and create one when you get to the login page.
If you have an account [...]

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Potential Clients Fear The Phone?

February 17, 2010

Trey Ryder, in one of his recent newsletters, talked about the fear that potential clients have about calling an attorney on the phone. Think about it.
Most have no idea who to call for legal help, don’t know how to find a good attorney…and they are afraid.
Potential clients are afraid to pick up the phone?  [...]

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You Cannot Bore People Into Buying

January 21, 2010

The headline above was repeated over-and-over again by one the most successful Madison Avenue ad men ever.  I won’t bore you with his life story but I’d wager his efforts increased his clients revenue by tens of billions over the years.
He made this comment in response to the dreary,  mindless and repetitive ads Madison Avenue [...]

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Bing and Yahoo Merger

November 26, 2009

In case you haven’t heard, Microsoft is buying Yahoo – with regulatory approval expected sometime in 2010.
I’m thinking that this deal will result in Yahoo starting to dismantle its search engine shortly thereafter and dropping Bing (Microsoft’s Search Engine – a darn good one too) in it’s place.
With this merger/buyout, Microsoft will get an immediate [...]

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Is AVVO Turning To The Dark Side?

November 24, 2009

I’m all for a company monetizing a website, but AVVO is beginning to turn to some questionable revenue generating models.
They’ve worked very hard in building traction by offering a great service to those looking for legal assistance.  And they’ve created a good buzz in the marketplace that’s helped them tremendously with the search engines….while managing [...]

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Justia Disappoints

November 24, 2009

Almost a year ago, I was gushing about how wonderful Justia was (see this post) by offering law firms across the country access to a directory where they could list their firm for free while leveraging the power of the Justia URL.
You could set up a profile about your firm and even set up links [...]

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Google Caffeine Rolled Out in New York?

November 12, 2009

On 11/10, Matt Cutts indicated on his blog that the Caffeine update was going to roll-out to only one data center till after the holidays.  A great move on Google’s part given that the last time they introduced an algo change (Florida) they did it right before the busiest shopping time of the year for [...]

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Google Ad Program For Law Firms

October 23, 2009

Google has just introduced a new ad program (it’s in Beta) that compliments the Google Adwords program…but is not part of it.
The cost to participate, at present, is ridiculously low – and I really don’t know what the pricing will be.  But if they want the small and medium size business to participate and feed the beast [...]

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Why ‘Big Law’ Can’t Dominate The Search Engines

June 29, 2009

If you own or manage a small law firm, have you ever looked at search engine results in your area and wondered why “Big Law” was not plastered all over the first page of Google for search terms related to your practice area?
After all, they certainly have bigger marketing budgets than you, right?
Yet, you rarely [...]

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