Justia Disappoints

November 24, 2009

Almost a year ago, I was gushing about how wonderful Justia was (see this post) by offering law firms across the country access to a directory where they could list their firm for free while leveraging the power of the Justia URL.
You could set up a profile about your firm and even set up links [...]

Read the full article →

Google Caffeine Rolled Out in New York?

November 12, 2009

On 11/10, Matt Cutts indicated on his blog that the Caffeine update was going to roll-out to only one data center till after the holidays.  A great move on Google’s part given that the last time they introduced an algo change (Florida) they did it right before the busiest shopping time of the year for [...]

Read the full article →

Google Ad Program For Law Firms

October 23, 2009

Google has just introduced a new ad program (it’s in Beta) that compliments the Google Adwords program…but is not part of it.
The cost to participate, at present, is ridiculously low – and I really don’t know what the pricing will be.  But if they want the small and medium size business to participate and feed the beast [...]

Read the full article →

Why ‘Big Law’ Can’t Dominate The Search Engines

June 29, 2009

If you own or manage a small law firm, have you ever looked at search engine results in your area and wondered why “Big Law” was not plastered all over the first page of Google for search terms related to your practice area?
After all, they certainly have bigger marketing budgets than you, right?
Yet, you rarely [...]

Read the full article →

Change To Google Local Search To Impact Law Firms Nationwide

April 2, 2009

I’ve posted numerous times about the value of Google’s Local Business Listings.  For those of you unfamiliar with this Google product, it’s the map and 10 business names that appear at the top of a Google search results page when someone uses a geo-term – like Los Angeles or Tampa – along with a request [...]

Read the full article →

Using Social Media As A Marketing Tool

March 31, 2009

Michael Stelzner, of whitepapersource.com has authored a new report, “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.”
It’s probably one of the best reports I’ve seen to date about the use of Social Media tools like Blogs, Twitter, LinkedIn, Facebook, etc., for your marketing efforts.
What I didn’t see is [...]

Read the full article →

Marketing BS

March 26, 2009

I know that law firms get an incredible amount of marketing material mailed to their offices – and phone calls galore from sales reps pushing the next “big” idea that will help your online marketing efforts.
And most of the material and content of their sales pitch…is nothing more than jargon-filled drivel.
Well, if you’ve ever wondered [...]

Read the full article →

A Sweeping Change For Law Firm Website Rankings?

March 25, 2009

I just recently noticed a new feature added to the search results on Google…and it has me a little concerned.
This new feature doesn’t appear every time you do a search so it appears that Google is testing it.
Take a look and see what you think.

Read the full article →

Are You Getting Your Online Yellow Pages Discount?

March 10, 2009

Today, I have a guest blogger.  Gail Jordan, a legal advertising consultant based in the Greater Cincinnati area.
Recently, I’ve seen many telephone directory publishers actually paying advertisers to participate in their Internet Yellow Pages (IYP).  Yes, it’s true.  No, they do not send you a check.
But they are lowering (many times significantly) the fee [...]

Read the full article →

Law Firm Website Content That Works

March 5, 2009

I saw a bumper sticker on a car the other day.
It said….
The Shortest Distance Between Two People is a Good Story.
True statement, isn’t it.
We all enjoy stories….and so do your clients.
So, why not do yourself a favor and check the content on your website.
If it’s the typical boring effort that most web design firm’s slap [...]

Read the full article →

← Previous Entries

Next Entries →