FREE guide to Effective Attorney Yelllow Pages Advertising
Turn Your Practice Into Your Own Personal ATM
DIY Guide To Effectice
Attorney Yellowpage Advertising
Just a Few Hours and Some
Creativeness Is All It Takes
I could have spent 30 minutes or so putting together an
effective guide to creating your yellowpage ads, but I decided not to.
Why should I, since perhaps the best available has already
been done.
I mentioned a guys name earlier, a gentleman named Troy White. He wrote this several
years ago, and it's the simplest, most common-sense guide to yellowpage
ads I've
ever seen.
If you're just a visitor (not an attorney) and are looking to
borrow this guide and republish it as your own...don't. It's
copyrighted. Enjoy.
Yellow Page Ad Rule #1: You must
have a powerful headline and possibly a different font from the rest
of the ad
- All Bold
- NOT ALL CAPS which is difficult to read - and never use your
company name as the headline
- Your ad must stand
out from other ads (look at the ads in the section
you'll be advertising in and make yours look different, sound
different, and have a completely different call to action than the
others)
- Either an attention
getting headline or a benefit based headline (WARNING!
STOP! IF YOU ARE ABOUT TO
or the Fastest and Easiest Way To Lose
Weight
For FREE)
Yellow Page Ad Rule #2: You must talk to the
readers not yourself
- Use normal people talk not "advertising" talk
make it sound like a conversation you would say to a prospect the
first time you try to get their attention
- Again, you must contrast with others in the section talk
like one of them. Don't pretend to be a multi-million dollar empire
when you aren't. Be yourself - act like
you are "one of the boys - or girls".
- Write your ad as if you are talking to one person
only. Most ads are written as if they are talking to a group
(use words like you and yours actually count the use of you and your
versus I and we there should be less than 5% of the use of I , me or
we)
- When people are looking at ads they are typically
interested in buying. You are talking to people who
already have a desire for what you are offering. Take advantage of this
and do what you need to force them to pick up the phone and CALL YOU
RIGHT NOW.
Yellow Page Ad Rule #3: Make
Your Ad As Long As It Needs To Be
- There is a false belief that you must keep
your ad as short as possible (again false advice from
people who have never been accountable for the results they get from
their advertising. The more you tell the more you sell has always been
true and it always will be)
- Always be addressing the benefits of what you
provide to them not the features. List out everything
about you, your business, your product or service then ask so what?
do you answer that? Do you tell them what it means to them? What is
in it for them to read your ad and to call or come by your business?
- BY FAR - the biggest mistake made - you MUST
have a call to action (most people miss this one. Ask
for them to take action request your report get their free coupon
book a free consultation make it a limited time offer or limited
quantity or a single day of the week)
That's it. Now get to work.
Remember, if you don't have the time or "creative juices" to do this,
you can learn nore about having a professionally designed yellowbook ad
that brings new clients to your practice, month after month, and get
low, unpublished rates when you renew, by clicking
here.
Don't have the time to make your marketing and advertising fuel the growth of your business?
Then
click here, call me at 859 816 3344, or e-mail me at tom (at) the-attorneys-atm.com, to arrange your
Free phone consultation to see if I can help.
My Guarantee: To Make You 10x More Money Than You Ever Invest In My Website Services
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